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EVERYDAY ORIGINAL
EVERYDAY ORIGINAL
Natural
The everyday original.
About this flavour
An easy place to begin. A simple savoury flavour for your mug, or a starting point for your favourite savoury meals.
AUSTRALIAN COLLAGEN + BONE BROTH
Australian collagen + bone broth.
Made simple.
Real collagen bone broths. The way your nan made ’em.
Australian collagen and bone broth made for your mug, your meals and your everyday.
Australian collagen. Australian broth. Real-food format.
AUSTRALIANGood food.
Good roots.COLLAGEN & BROTH
Good roots.COLLAGEN & BROTH
PADDOCK TO MUG
Australian at the source.
Simple at your table.
Know where it starts.
Australian cattle. Australian processing. Australian collagen — paired with Australian bone broth and made easy to use.
Provenance you can understand. Food you can actually use.
AUSTRALIANGood food.
Good roots.COLLAGEN & BROTH
Good roots.COLLAGEN & BROTH
THE FULL RANGE
Eight flavours.
One AU.
Pick your everyday.
Natural. Chicken. Beef. Lamb. Chocolate. Coffee. Vietnamese Pho. Miso Ramen.
Classic broths, morning favourites and bigger flavour.
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Australian bovine collagen
Sourced and manufactured here.
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Australian bone broth
Australian animal ingredients at the heart.
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Made for everyday
From your first mug to your next meal.
SHOP THE EIGHT
Eight flavours. One AU.
Classic broths, morning favourites and bigger flavour. Pick the one that feels like you.
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CLASSIC BROTH
CLASSIC BROTH
Chicken
A familiar savoury favourite.
About this flavour
For the days that call for a familiar chicken broth flavour. Enjoy it by the mug or make it part of a warming savoury meal.
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CLASSIC BROTH
CLASSIC BROTH
Beef
Rich, savoury and right at home.
About this flavour
A beef broth flavour for slow moments and hearty meals. Pair it with the savoury ingredients you already love.
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CLASSIC BROTH
CLASSIC BROTH
Lamb
A proper savoury change of pace.
About this flavour
Bring a lamb broth flavour to your everyday rotation. A different kind of savoury favourite for your mug and kitchen.
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SOMETHING DIFFERENT
SOMETHING DIFFERENT
Chocolate
Your chocolate moment.
About this flavour
A chocolate flavour in the AU collagen bone broth range. For those who enjoy a sweeter-tasting change from the savoury classics.
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SOMETHING DIFFERENT
SOMETHING DIFFERENT
Coffee
For the coffee kind of day.
About this flavour
A coffee flavour in the AU collagen bone broth range. A familiar coffee moment with a different starting point.
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FLAVOURS TO EXPLORE
FLAVOURS TO EXPLORE
Vietnamese Pho
Aromatic, savoury, full of possibility.
About this flavour
A Vietnamese pho-inspired broth flavour. Make it your own with noodles, fresh herbs and a squeeze of lime as a serving suggestion.
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FLAVOURS TO EXPLORE
FLAVOURS TO EXPLORE
Miso Ramen
Make room for a new favourite.
About this flavour
A miso ramen-inspired broth flavour. Try it with noodles and your favourite toppings as a serving suggestion.
WHY AU
Australia. Gold.
Good food, made simple.
AU. As in, AY-YOU.
AU is pronounced “AY-YOU”. We’re AU — Australian collagen + bone broth made simple.
AU stands for Australia. Our products begin in our own backyard, first and foremost. Au is also the chemical symbol for gold, atomic number 79, from the Latin aurum. Gold has long stood for purity, value and simple elegance — qualities we believe our products should reflect.
For us, the two meanings come together in one idea: value what comes from here, make products that deliver, use them well, and don’t overcomplicate good food.
AU means Australia. Au means gold. We think both are worth protecting. We start with Australian provenance, use real-food ingredients and turn them into something useful enough to reach for every day.
AUAustralia
Our origin comes first.
AuGold
Purity. Value. Simple elegance.
AY-YOUOur voice
Direct, human and made for everyday.
Our collagen and bone broth ingredients are Australian. Selected herbs, spices and other flavour ingredients may come from overseas. Check each product label for its full ingredient and origin information.
PADDOCK TO MUG
Australian at the source.
Simple at your table.
Australian cattle provide the hides used to make our bovine collagen peptides right here in Australia. The hides are processed here — not shipped overseas for hydrolysis and imported back as a finished collagen ingredient.
Processing begins at the source, and the collagen is sourced, processed and packaged in Australia. Our bone broths are made from Australian animal bones with certified organic ingredients, slow-simmered traditionally and gently dehydrated into a pantry-friendly powder. Then AU brings the components together with flavour and convenience.
Australian cattle. Australian processing. Australian collagen. Then straight into real life.
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THE START
Australian paddocks
Australian cattle and Australian animal ingredients are where the story begins.
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02
THE COLLAGEN
Processed in Australia
Bovine collagen is processed at source in Australia and hydrolysed into collagen peptides.
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THE BROTH
Slow-simmered, then dehydrated
Australian bone broth ingredients are traditionally simmered and gently dehydrated for pantry convenience.
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THE EVERYDAY
Flavour meets convenience
AU brings collagen, broth and flavour together so it is easy to sip, stir or cook with.
Serving suggestionMAKE YOURSELF AT HOME
Sip it. Stir it. Cook with it.
One pouch. More than one way to make it yours. Keep it simple or make it part of a meal.
01
SIP IT.
Prepare it as directed for a warm mug of your chosen flavour.
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STIR IT.
Bring a matching flavour into sauces, soups, coffee or other everyday favourites.
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COOK WITH IT.
Use savoury flavours as a starting point for noodles, soups, gravies and meals.
Use the preparation and serving directions on your pouch.
USE MORE. WASTE LESS.
Cows don’t grow on trees.
Neither do lambs or chickens.
We believe valuable animal co-products should be used intelligently, not treated as waste. Hides and bones can become useful food ingredients when they are handled carefully, processed transparently and made into something people genuinely want to use.
CO-PRODUCTS→USEFUL INGREDIENTS→EVERYDAY FOOD
FROM THE AU KITCHEN + JOURNAL
Make it. Learn it. Use it.
Recipes for real kitchens and useful answers without the wellness theatre.
A FEW GOOD QUESTIONS
Good to know.
A straight-up introduction to our collagen, our broth and your next favourite flavour.
What is AU?
AU is our Australian collagen and bone broth brand. Think familiar savoury favourites, a few flavours to explore and good food made for everyday routines. Say it “ay-you”.
Where does your collagen come from?
Our bovine collagen is sourced and manufactured in Australia. It is hydrolysed collagen: collagen broken down into smaller pieces called peptides. The origin of our collagen matters to us, from the starting ingredient to the finished powder.
Are collagen and bone broth the same thing?
They are different ingredients. Collagen peptides are made by processing collagen protein into smaller pieces. Bone broth is made from animal bones and connective tissue. Our range brings these ingredients into a choice of flavours.
Is every ingredient Australian?
Our collagen and bone broth ingredients are Australian. Some herbs, spices and other flavour ingredients may be sourced from overseas. Always check the individual product label for the complete ingredient list and country-of-origin statement.
How do I prepare it?
Follow the directions on your pouch for the right serving size and preparation. Choose a classic broth for your mug, or explore ways to use a matching flavour in your meals.
Where can I find ingredients and allergen information?
Check the label and the information on the individual product page. Ingredients and allergens can differ by flavour, so please check the specific product you are choosing.
LET’S PUT AU ON YOUR SHELF
Good company. Great flavour.
From neighbourhood food stores to cafés and independent retailers, we’d love to hear from businesses that share our appetite for good food.
Tell us a little about your business and where you’re based.